“There is none.
For instance, you said “I know it’s probably MAC”. But I happen to HATE that brand as I find that their products work the same for me as other drug store products, and their foundations are not for my skin.
The best brand is the one that YOU like. If that happens to be CoverGirl, then that’s YOUR “best brand”. If you like the brand Make Up For Ever the most, then it’s that one. Nothing is ever going to work the same for everyone.
But even then, there really isn’t a best brand for individuals. I have never bought products solely from one brand, because as a consumer it would be pretty stupid to only choose from one brand. Go to a drug store and swatch products on the back of your hand to see which ones apply nicely. If the shadow you try is chalky, move on to another. If the liner goes on weird, try something else. It’s all about trial and error, regardless of the price or the brand name. I’ve seen plenty of reviews for 40 dollar shadows that get slammed for how chalky they are and terrible reviews for lip sticks that just don’t work. So really, price doesn’t matter, how it WORKS is what you should concern yourself. Ignore the names or the price, try the product out and if you like it buy it if it happens to be in your price range.
“In all reality, you will get what you pay for. if you opt for bargain brands (such as covergirl, maybelline, etc) be prepared for reapplication. These brands work fine, they’re just not as long lasting as say MAC and NARS might be.”
In my 4 or so years of experience with makeup, this is not true. I’ve used MAC shadows, I’ve used LORAC, I’ve used Maybelline and I’ve used CoverGirl. I’ve had expensive shadows that just don’t deliver very well, and my 7 dollar shadows last the same amount of time as my expensive shadows. I’ve actually had worse experiences with MAC than with every drug store product I’ve tried. As I said, it’s NOT the price or the brand, it’s the quality itself. Wearing my L’Oreal and Maybelline shadows, and my 6 dollar mascara and liner, my makeup lasts from 7AM to 3AM the next day. It’s all about how you USE the products. With my oily lids, the price of the product doesn’t matter, the products would still crease. So, all I had to do was find the proper primer method for me.
So, my suggestion is don’t be a makeup snob. Be willing to check out drug store brands and be open to higher end brands. Just remember that with high end brands, you will sometimes be paying mostly for the BRAND, and not the product, and that regardless of price point there will ALWAYS be duds. I’ve found very few drug store duds however, other than stumbling across a chalky shadow or two.”
[Article from The Greatest Make-Up Brand]
Let me leave you all with this…